I didn't get a lot done to promote my SEO Venture over the Thanksgiving Holiday. I was hoping that 4 days off would give me some free time to build some more backlinks to my site and do a bit of content updating on the site itself. Well, the time was there but I guess the tryptophan from the turkey just made me too lazy.
I did, however, spend a couple of hours trying to build some backlinks on Friday. I understand that Google weights one-way links back to a site more heavily than reciprocal links so I focused my efforts that way. It also weights 'authorative' sites more heavily as well. I did create a few reciprocal links to sites that were relevant to mine. Google likes that better than links to and from irrelevant sites.
Well, here it is a week later and I think (hope) that I am beginning to see some results. Google and the other search engines have had time to index some of these new backlinks and update their rankings. At last check my search ranking rose to 69 out of approximately 113.000 results for my prime keyword phrase. Still not good enough but getting better and my highest ranking yet. If you recall, my site premiered at # 129.
I am encouraged because I feel I understand off page SEO a bit better and am developing a grasp of the basics of what needs to be done to push a site higher in the rankings. I am certain now that I should have started this venture a month or two earlier in order to get my search rankings on to the first two pages on Google during the prime Christmas buying season. Oh well, live and learn and this is a very important lesson. Make sure you understand your seasonal niche market timing and how long it takes to rise in the search rankings. This is especially true if you are a newbie to this as am I. I'm sure an SEO guru could already have my site on page 1 of Google. Then again, that is the purpose of this whole exercise, isn't it?
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