Saturday, November 28, 2009

Article Publishing as an SEO Strategy


An additional strategy I learned and you should consider is writing articles to help promote your niche site.  There are a large number of article repository sites like ezine.com and 411article.com among others that allow you to join and publish your articles for free.  These articles are then available for webmasters and bloggers to use freely on their sites, blogs or e-newsletters as long as the proper attributions are given.

The important thing here is that the article repositories generally provide a resource box or signature box where you can write a short bio and other info that is attached to the bottom of your article.  In these resource boxes you can include URLs back to your niche or other web site.  As the articles are downloaded and incorporated into website, blogs, etc., backlinks are being created to your niche site.  These backlinks help build your credibility with the search engines and, thus, your search ranking.

Of course, you need to focus on producing a quality, original articles about topics that have value to  readers.  Don't just throw something together just to get a backlink.   The poor quality will be obvious and you will see the results in the form of poor traffic to your articles.  Be sure to proofread and spell check your articles before you publish them.  Maybe ask someone else to proofread it for you and make suggestions on how to make it more useful and readable.  Remember that you have one chance to make a good impression on a reader.  Make a good one and they will return to read your other articles.  Make a bad one and they will likely ignore your articles in the future.

Be aware that these article repositores have editorial guidelines that must be adhered to.  Among those guidelines are restrictions against blatantly commerical or self-promoting articles.  These will almost universally be rejected.  However, if you have developed some expertise on a certain topic, preferably relevant to your niche site, then write articles on that topic.  As the library of articles you write grows you will develop a reputation as an expert in the field, build backlinks to your site and see your search rankings rise.

1 comments:

  1. It’s ideal to publish them to one of the free publishing services, I would stand by the rule to publish unique articles on these article directories. Thanks for sharing this post so much.
    seo melbourne

    ReplyDelete